Many people know SXSW as a music festival, but it is also a conference for the Interactive population and a film festival. Attendees are usually brought here by one of those things, or possible two, but here is a great example of bringing all 3 together.
Four Boxes came to SXSW as part of the movie festival, but it’s an internet thriller with an awesome sound track – making it a trifecta for the festival. It has been described as “Sex Lies and Video Tape” meets “Rear Window”, and stars Justin Kirk of “Weeds” fame.
The film also has Minneapolis/St. Paul ties as it was directed by Wyatt McDill and produced by Megan Huberstars. It was edited by the Bret Astor of Fischer Edit/Target fame and BWN’s Ken Brahmstedt did the music.
Although I enjoyed the movie, the component missing is a great interactive piece to tie it all together. Similar to “Eagle Eye” or other movie thrillers out there, the best way to get the word out is by a good viral interactive piece. Maybe if they are successful at SXSW they will consider that.
Watch the trailer
http://fourboxesthemovie.com/
Nice, sounds like a great film, You should come up with an interactive/viral plan for them.
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