SEO

I found myself asking over and over again "how did you do that?" throughout this conference. From SEO to client expectations, I was constantly floored with people's accomplishments and possibilities for what you can do out there with SEO.

Basically, everything came down to planning. You want your site to show up in Google? Don't forget to plan for it. You want people to be able to find it without knowing the name? Think about what words they might put in the search box. You want your Flash site to be as SEO'd as your HTML site? It can be done, but it takes planning ahead.

SEO isn't magic, but it is important. Search and social networks are the two largest drivers of traffic to sites. It is our job to make the content people are searching for find-able as easily as possible. And that is the part that takes extra planning.

I have also heard a variety of statistics on how much people are using search on iphones and other mobile devices - and we know that iphone doesn't have flash - but alot of the SEO optimization also makes at least the content of a website viewable on an iphone.